Chief Muscle Officer
With over 5 years experience in marketing ranging from digital to direct, Angela is a marketing specialist that creates experiences to engage with consumers and clients. When she is not developing new marketing programs, creating GTM strategy for products or optimizing consumer experience, she competes as an elite triathlete, writes for Austin Fit Magazine and runs a runner-centric blog, GetSumRun.
Performance Marketing Strategy, Development and Management: Identifying gaps in my client's business and generating compelling, cost-effective marketing programs to fill those gaps. Then creating processes and marketing materials to support programs sales and meet revenue goals.
Product Marketing Strategy, Development and Management: Creating GTM strategy for new products to communicate the product benefits within the consumer and client lifecycle.
Data Mining and Story Telling: Taking data points and organizing it into useful information that can influence strategy, product development and creative optimization. I use data to tell a compelling story around the consumer decision process and experience.